The team values Nike’s backing, as it has been a dream to work with them and they are excited for the future. With the infusion of capital, the team has been growing rapidly. ![]() In addition, they can stay more connected to their community because of the online presence of the public. In the NFT space, the team can mint and release a collection in a span as short as three days wherein a normal cycle would take 1 to 2 years. The underlying technology of NFTs and crypto has created a flawless transition on how the sneaker culture and collectible market was able to translate in web3 land. Occasionally, RTFKT has physical forging events wherein you could claim physical items for NFTs you already own. Largely brought by the desire to provide products, they hope to streamline the process in acquiring collectibles just in a different form. Alongside all its product that have released and still in the pipeline, the company aims to provide another avenue of enjoying sneaker collectibles and digital artifacts. So that’s pretty crazy.” What is the goal of RTFKT? We did a logo that is this futuristic swoosh, and now we’re the fourth brand of Nike. He says, “ Modding them, remixing them in 3D. Benoit Pagotto even shared that the similarities between their digital sneakers and Nike models shouldn’t be surprising as they started with those before creating their own. However, the discovery did not the stop the group. The team was initially apprehensive in creating products when they learned that Nike patented digital items such as early as 2019, which limited their moves as a collective. The trio shared details on the journey of RTFKT so far. He stated “ …when you think about it, one of the most popular things to collect in the physical space is sneakers.” He spoke that merging sneakers and gaming culture together just made sense. Chris acknowledged that the partnership between his partners is a match made in heaven. Upon gaining traction, they decided to quit their day jobs to focus on the brand. At that time, Steven was running a successful sneaker customization company which supplied the Fnatic’s League of Legends team with YEEZY 700 adorned with a Raven Fortnite skin.Īt the start of the trio’s partnership, they ran an Instagram account putting to use Chris’ talents by creating CGI videos to promote RTFKT ideas and concepts. In an interview with Highsnobiety, Pagotto recounts needing to find the best guy for the job, and he found Steven Valisev, also nicknamed Z. When the mock up received positive reception on Fnatic’s social channels, it was decided that they needed to make that shoe physically. While handling physical merchandise, he reached out to Chris Le to do a mock-up of a Fortnite (popular battle royale game) skin on a sneaker, as skins on Counter Strike has been booming. The founders met when Benoit Pagotto was working and doing merch for the biggest e-sports team in Europe, Fnatic. We all already live in that future, with our most precious items being NFT’s and the community we are building □ The Vision has always been that in the Future, your digital possessions and life will be way more valuable than your physical one, economically and emotionally. ![]() In addition, he was into streetwear and start-ups which was how they all met. Currently acting as the CEO of RTFKT, Z was in the crypto scene investing at the mere age of twelve years old. Lastly, Steven, otherwise known as Z, was all into different sorts of businesses. Benoit previously worked on gaming and luxury fashion while Chris was heavy in VFX and multimedia. The co-founders of RTFKT are made up of the trio namely Benoit Pagotto, Chris Le, and Steven Valisev who all came from different backgrounds. ” Benoit Pagotto Source: RTFKT CLONE X Who is behind RTFKT? “The goal of RTFKT was to create the first native brand bonding crypto and gaming culture, and to redefine what you think of a brand, a product, a community - everything. Originally launched in 2020, the company was founded by three friends with the vision to create the first native brand bounded by crypto and gaming culture. It came from the gaming terminology that refers to specific magical items can be futuristic or ancient in origin. ![]() RTFKT pronounced as artifact is a design company under Nike.
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